Athol Bailey

I help tradiesgrow their business

For over 10 years I’ve helped tradies all over Australia reach their goals by implementing proven strategies that deliver results.

What do you need
assistance with?

Athol Bailey works with a range of clients who are looking to move off the
tools, understand their unique strengths, and create a lifestyle.

  • Admin

    Develop effecient administration processes for your business.

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  • Financial

    Improve your businesses financial health and cashflow.

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  • HR

    Strategies on recruitment, performance management, and employee engagement.

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  • Sales & Marketing

    Develop effective sales and marketing strategies to grow your businesses.

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  • Mindset

    Develop a strong business mindset to achieve goals and overcome challenges.

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  • Systems & Procedures

    Improve productivity and streamline workflows.

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  • One 2 One Coaching

    Personalised one-to-one coaching and mentoring to help clients achieve their goals.

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  • Group Workshops

    Help business owners and professionals build foundational business skills.

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About Athol Bailey

Athol brings with him 25 years of experiencing the ups and downs in the business world. He has successfully developed 3 start-up businesses and coached many businesses since 2010.

Athol now works with small business owners, to assist them in enhancing their skills, performance, and overall success. Athol collaborates with clients to identify their goals, challenges, and areas that require improvement, and providing them with guidance, support, and advice to help them accomplish their objectives, ultimately giving them choices in how they spend their time.

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Our Happy Customers

  • Athol will help you bring out the success in you 5 Points regarding the value of Athol’s mentoring service, apart from the point someone made that he was a ‘great tool’ for a business! Business Services for Tradies Offers an outsider’s perspective of my business;… Read More 5 Points regarding the value of Athol’s mentoring service, apart from the point someone made that he was a ‘great tool’ for a business! Business Services for Tradies
    1. Offers an outsider’s perspective of my business; how someone not involved with the technicalities of my job sees my operation (eg. uniform is a PRIORITY)
    2. Helps me to sharpen my focus on what my best client is, where to look for that client, and ways to grab that clients attention (eg lumpy mail)
    3. Provides ideas to build goodwill (eg a gift to meet the need for significance)
    4. Helps with pricing strategy (eg low price Vs high quality)
    5. Streamlines back office operations by use of technology (eg IT automation of routine tasks)
    6. Drives accountability – the regular reviews of my performance keeps me working on important tasks and not drifting from crisis to crisis (this is more than 5 but I know you’d like a bonus)
    When Athol is coaching me I often think ‘gee, I know that!’, but I doubt that I would have taken action without the prompting and the accountability of Athol’s coaching, nor would I have been able to pull it all together in a timely manner (within my lifetime).  Athol will help you bring out the success in you. He is more than a ‘great tool’, he is the Secret Weapon your competitor does not have. Good Luck! Banson     Banson Director
  • The best decision I made We are a Hydronic Heating Installation Business based in Melbourne, In reference to Business Strategies for Tradesmen helping us improve and manage our business it is the best decision I made 4 years ago. When… Read More We are a Hydronic Heating Installation Business based in Melbourne, In reference to Business Strategies for Tradesmen helping us improve and manage our business it is the best decision I made 4 years ago. When we started we had only 3 employees now we have up to 20 employees and still growing. I have found Business Strategies for Tradesmen to be very knowledgeable with there training methods. They managed to adapt there experience with our trade of business which has worked very well for us. There are so many key features they helped with including; putting systems into place that worked for our trade; helping develop our ideas into production; and managing staff. And over all giving us the confidence to go outside our comfort zone. Highly recommend Business Strategies for Tradesmen for any tradesman big or small! Kind Regards, Damien Pitt Managing DirectorDPP Hydronics (VIC) Pty Ltd Damien Pitt Managing DirectorDPP Hydronics (VIC) Pty Ltd
  • My business is running a whole lot better today Hi Athol, If I had to say just a few positives I have gained from using BSFT, I would be struggling to cull things down. If pressed, I would have to include: Self confidence/dealing with… Read More Hi Athol, If I had to say just a few positives I have gained from using BSFT, I would be struggling to cull things down. If pressed, I would have to include:
    • Self confidence/dealing with customers
    • How to improve my quoting and not sell myself short
    • The importance of maintaining accurate records
    • Maintaining cashflow
    What I believe sets you apart from other business coaches is your ability, under some extreme conditions, to never give up and to always be on the lookout for a different approach if the current one isn’t working. I like to believe that I have contributed to your improvement in this area (!). I would also like to add that your wholistic mental/practical method has helped me immensely. My business is running a whole lot better today than it would have been, if at all, because of BSFT. Denis     Denis Toogood AVI Glass
  • 5 reasons why Athol is valuable I could go on and on but there are 5 points why Athol Bailey is valuable to my business. Athol is there to support and advise me through the tough times. Athol reminds me why… Read More I could go on and on but there are 5 points why Athol Bailey is valuable to my business. Athol is there to support and advise me through the tough times.
    1. Athol reminds me why I’m in Business when times are tough and I’m in doubt
    2. Athol shows me how to run a business and not just be a tradesman
    3. Athol gives me Advice on business issues I don’t now how to handle
    4. Athol shows me how to grow my business with advice on managing cashflow, employing new staff, company values and procedures.
    Regards, Tim Bruce – Director TJB Electrical Services Pty Ltd     Tim Bruce TJB Electrical Services Pty Ltd

Reasons to work
with me.

My 3 Guarantees:

  1. Increase profit
    Earn more money and increase profits by 50%. Our clients experience an average increase of 75% in profit in the first 12 months of working alongside us.
  2. Gain control
    Set up unbeatable processes that allow your business to run effortlessly without you there. Our clients afford themselves at least 2 weeks holiday per year, within the first 12 months of working with us.
  3. Get off the tools
    Move off the tools or enjoy the true flexibility and lifestyle that comes with owning your own business. Our clients move off the tools and in to real leadership roles within the first 12 month of working with us.

Book Your Free Consultation

Or call us on:0418 177 947